TikTok Marketing: How Brands Utilize the Platform to Reach Gen Z
If you’re not on TikTok, you’re missing out. The app has taken the social media world by storm, with millions of users worldwide creating and sharing short videos set to popular music. Brands are taking notice, too, using TikTok to reach Gen Z audiences with creative and entertaining content.
So, what is TikTok? Essentially, it’s a video-sharing app that allows users to create and share short videos set to popular music and get likes. TikTok videos are often funny, creative, and entertaining, making them perfect for Gen Z audiences who are known for their short attention spans. Want more popularity? Get TikTok views from this provider!
The Power of TikTok: Why Is TikTok So Popular with Gen Z?
There are a few key reasons why TikTok is so popular with Gen Z. Firstly, the app is incredibly easy to use and is very user-friendly. Gen Zers are used to consuming content on their phones, so TikTok is the perfect platform for them.
Secondly, TikTok offers a huge range of content. There’s something for everyone on the app, whether you’re into fashion, beauty, comedy, or just want to watch some cute animals. Thirdly, TikTok has a very positive and inclusive community. Unlike other social media platforms, TikTok is a very supportive environment where everyone is welcome. Finally, TikTok is just plain fun.
There’s no doubt that the app is addictive, and that’s part of its appeal. Gen Zers are looking for a bit of escapism from the stresses of everyday life, and TikTok provides that. So there you have it, the reasons why TikTok is so popular with Gen Z. If you’re not on the app yet, what are you waiting for?
How Brands Utilize the Platform?
Over the past year, TikTok has exploded in popularity, especially among Gen Z. As of October 2019, TikTok is the most downloaded app in the world, with over 1.5 billion downloads. For brands, TikTok provides an opportunity to reach a huge audience of young people who are highly engaged with the platform.
Brands are using TikTok to reach Gen Z audiences in a number of ways. For example, many brands are partnering with popular TikTok users to create sponsored videos. Others are creating their own TikTok videos to promote their products or services.
There are a few different ways that brands can use TikTok to reach Gen Z.
1. Hashtag Challenges
TikTok is all about creativity and self-expression, so brands can use this to their advantage by creating hashtag challenges. A hashtag challenge is when a brand creates a hashtag and encourages users to post videos using that hashtag. For example, the #InMyFeelings challenge, which was started by Drake, encouraged users to post videos of themselves dancing to his song “In My Feelings.”
2. Sponsored Hashtags
Another way that brands can use TikTok to reach Gen Z is by sponsoring hashtags. When you sponsor a hashtag, your brand’s ad will be featured at the top of the hashtag page. This is a great way to get your brand in front of users who are interested in that particular topic.
3. Product Placement
TikTok is also a great platform for product placement. Product placement is when you feature your product in a video in a natural and unobtrusive way.
The Future of TikTok Marketing
And as TikTok’s popularity has grown, so has its use as a marketing tool. Brands increasingly use TikTok to reach new audiences and promote their products and services. So what does the future of TikTok marketing look like? Here are some of the trends that are emerging in TikTok marketing:
- Influencer marketing will continue to grow
TikTok is the perfect platform for influencer marketing. Influencers on TikTok have huge followings and can reach a large audience with their content. As TikTok marketing continues to grow, we expect to see more brands partnering with influencers to promote their products and services.
- Creativity will be key
TikTok is all about creativity. Users on the platform are constantly looking for new and innovative content. As a result, brands need to focus on creating creative and unique content that will capture the attention of TikTok users.
- Ads will become more common
As TikTok grows, we expect to see more brands advertising on the platform. TikTok offers a variety of ad formats, including in-feed ads, brand takeovers, and branded hashtags challenges.
